The Essence of Ladybird

Penguin Ventures

The illustrations from the Ladybird Books archive take a new life for the celebration of the publication's 100th anniversary. Digitally animated and projected on wooden boxes thanks to projection mapping technology that makes everything look smooth and let the viewer immerse in the Ladybird world.


Winner of the Main Prize of Penguin Books' contest "Reimagining Vintage Ladybird" – Most outstanding response in regards to the brief and creativity.


Exhibited during London Design Week in September 2015 at London College of Communication.


Lorenzo Davitti -

Sara Ortolani -


Ladybird Images © Ladybird Books Ltd, 2015


© Lorenzo Davitti 2015

unless specified otherwise